Aversion Therapy

 

People that regularly take alcohol have very strong associations with the process. For them it’s not a simple action, it’s a ritual. Even thoughts, memories, or familiar atmospheres arouse in them euphoria and happiness.

With the help of aversion therapy we form negative reaction on everything associated with alcohol drinking. In other words we transform the attitude towards alcohol from pleasure into disgust. A person takes a small dose of a strong drink but instead of enjoy he/she feels discomfort, nausea, dizziness, etc. Thus we form a conditioned reflex on both levels: conscious and subconscious.